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Marketing and the digital generation - Part one of three

Digital needs to work from the student perspective

Competition for the attention of the digital generation is generating even greater collaboration between university and college marketing and IT teams. In the first of a series of three blog posts focusing on the benefits of partnership, UCISA Executive member Adrian Ellison, Associate Pro Vice-Chancellor and Chief Information Officer at the University of West London, outlines some of the trends and future opportunities along with insights from UWL Marketing colleague Susan Vittery. Blog

Published by  on 9 March 2018
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