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12. Guidance for individual staff 

This guidance is aimed at helping you as an individual staff member to get the most out of social networking tools to help you in your professional life. If you are creating communication channels for a particular department or project you may well fall under clear university guidelines but in other circumstances the distinction between personal and professional may be less clear (especially in the case of academic staff)

Possibly the best set of guidance for professionals using social media is that provided by the BBC to its staff:

“…there are particular considerations to bear in mind. They can all be summarised as: ‘Don’t do anything stupid’.”

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