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11. Guidance for users from professional services  

Hopefully this Toolkit has highlighted the potential importance of social media in education. It is an area that touches on many aspects of your institution's business and therefore requires consideration by senior management teams working together rather than being something that can be assigned to one particular department. Many people are already aware of the very real risks of social media through the many horror stories in the press and we particularly encourage senior management teams to give equal consideration to the benefits being delivered and to discuss how social approaches fit with the values of your institution and where these tools can support particular elements of your mission.

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