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9.1 Accessibility 

When using social media, institutions should be mindful of the benefits of ensuring accessibility for all users as well as their obligations under legislation: specifically the Equality Act 2010. The institution can be deemed to be providing services to its users through the use of social media whether this be general information, specific enquiry services or use in learning and teaching, so there is a need to ensure that use of these technologies does not discriminate against the disabled. The Web2Access site has useful information on the types of test that should be applied to social media sites including a list of tests mapped against specific disabilities.

Good practice tips: 

  • Apply recognised standards – test any social media sites in use to see how well they comply with recognised accessibility standards.

  • Offer alternative formats – provide services in other ways where the social media option is not fully accessible.

  • Stay up to date – keep a watching brief on Jisc’s work in this area to keep abreast of developments.


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