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4. Social media strategy and policy 

This section at a glance:

  • we look at whether institutions actually need a social media strategy and what purpose such a strategy might serve;
  • we review the range of current social media policies and suggest a good practice approach to creating and maintaining such a policy;
  • we provide some good examples of guidance;

Research into UK university social media policies conducted between October 2011 and May 2012 only identified 14 such documents that were publicly available. More recent searches reveal over twice as many social media policy documents and many more examples of guidance. Given that some such documents may be on institutional intranets, or named in a way that makes them less easy to find, the impression is that a significant number of higher education providers are seeing the need to formalise their institutional approach to the use of social media.


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