Alex was responsible for getting Virgin America off the ground, with an unfunded grass roots campaign leading Congress to reverse its decision and approve certification. He then headed Virgin’s entire internet strategy, including user-driven content. In speeches and workshops, Alex demonstrates how to create a meaningful bond with online customers by showing a human side, encouraging everyone to be part of the dialogue and exposing expertise.
Gerry read Mathematics at the University of Manchester before pursuing a career in software development and project management in a variety of sectors and organisations. Prior to his current role as Director of IT at the University of Manchester, Gerry was CIO for London 2012 for which he was awarded the OBE in the New Year Honours List 2013.