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Programme


0930 Registration and refreshments
1000

Welcome and introduction
Catherine McMillan, University of Strathclyde

1015 Delivering successful CRM - Mastering the Art over the Science
Lisa Sweeney and Conrad Funnell, PA Consulting Group
[PDF] Presentation
1100 Cultural Challenges with CRM Implementations
Ken Barrett, Tribal
[PDF] Presentation
1130

Refreshments

1145 Student CRM Implementation Case Studies
Peter Lambton, ORACLE
[PDF] Presentation
1215 HE CRM - More than just marketing?
Dr Wayne Oswin, Technology One
1245 Lunch
1330 CRM for Business Customers at Teeside University
Karen Race, University of Teeside
[PDF] Presentation
1400 Implementing CRM
John Fell, University of Essex
[PDF] Presentation
1430 CRM: Walking the walk, not just talking the talk
Daniel Falls, Hobsons
Nicky Chapman, formerly a consultant working with Birmingham City University
1500

Refreshments

1530

Question and answer session

 
Event Information
Event: CRM within higher education
Date: 25 April 2012
Venue: Austin Court, Birmingham
Book by:  6 April 2012
Status: open

Introduction
Booking
Programme
Speaker Profiles and Abstracts
Venue
 
Group Information
 
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