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What kind of Business Analyst are you?

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Sarah Cockrill
Business Systems Analyst
Coventry University
Member of UCISA-PCMG

Day Two

The keynote speaker on day two of the Business Analysis Conference 2016 was Bjarte Bogsnes from Statoil  who gave an interesting talk titled Beyond budgeting – An Agile Management Model for the New Business and People Realities. The premise of his talk was how, if we remove the concept of budgets in the workplace and empower people with their own spending power, they would take greater ownership. Transparency was a key part of this process which encouraged people to make smarter spending decisions. While I found this an engaging talk and interesting idea I don’t feel many UK HE institutions are ready for this as yet.

Next up was Adrian Reed, President of the UK chapter of the International Instituteadrian-reed-_blog_1_image4 of Business Analysis  who gave a fun talk on what Business Analysts can learn from the world of magic. The talk even included a couple of successfully pulled off magic tricks from Adrian himself. Adrian questioned whether as Business Analysts we too often focus our efforts on reaching the end goal successfully and forget about the journey we take both ourselves and our stakeholders on to get there. He asked us to consider the whole performance and not just the “wow” of the trick at the end. If we involve our stakeholders in the journey every step of the way, then we will reach the end together, and even if the end isn’t quite as planned, the stakeholders will be comfortable with the process and come back to work with us time and time again. He reminded us of this by saying, “You can deliver the best system in the world but if you deliver it in a bad way then users will hate it forever.”

To iiba-bcs_blog_1_image5finish the morning off, I attended a talk from Allianz on the IT BA and Business BA.  The speakers discussed how, at Allianz, the IT and Business BAs successfully worked together to eliver solutions. During the lunch session Lucy Ireland from the British Computer Society and Stephen Ashworth from the IIBA gave a fireside chat on how the BCS and IIBA want to work together in the future. One of the main questions from the floor was how as Business Analysts we decide on which, out of the qualifications they both offer, we should do, and whether we see a time when they will bring the two together? The response was that they felt both offered and suited a different set of skills and experiences, that for the time being they would stay on separate paths, and that you, as a Business Analyst, would have to decide which route to take.

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Nigel Risner kicked off the afternoon session with a very lively presentation titled How to create massive impact and be an effective zookeeper.  Nigel’s presentation style was a cross between Michael McIntyre and Alan Sugar. It certainly revitalized the audience and woke us up for the last afternoon of the conference. Nigel gave two key pieces of advice:

1) If you are in the room be in the room. Give whoever you are speaking to your full attention as, for that moment in time, they are the most important person in your life.

2) You can spend all the time in the world analysing who you are and what type of person you are but in business it doesn’t really matter. What matters is walking into a room of stakeholders and quickly being able to recognise what type of person they are and how to communicate with them in a style that will suit them.

Nigel breaks people down into four categories;

  • The visionary, single-minded lion
  • The playful, extroverted monkey
  • The careful, analytical elephant
  • The caring, supportive dolphin

Next up was Ryan Folster from Britehouseryan-folster_blog_1_image7 who talked about being The indispensable BA This was another talk about how as Business Analysts we often reach for solutions without fully understanding the requirements, which just goes to show what an important topic it is for the community.

 

To finish off the conference I attended a talk by Simon Lynch from Aviva Health on Impact Mapping.  Simon’s talk was agile focused, explaining how before creating your epics and then breaking those down into stories, you should start with a session impact mapping. The impact maps should show why you want to do something, how it will impact a stakeholder and what you want to achieve. Simon explained that while this had taken them awhile to get the hang of, it has really helped them when creating the epics and user stories to consider all aspects of the impact.

And that was the end of my first ever IIBA Business Analysis conference. I have thoroughly enjoyed the whole experience of attending the conference from meeting other Business Analysts to hearing all the interesting and somewhat rather lively presentations. I can thoroughly recommend attending this conference to any fellow Business Analyst, and if you get the chance to apply for the UCISA Bursary, it is well worth the effort. I hope I will be able to attend in future years and may even pluck up the courage to speak and share a story of my own to a future audience.