Creativity at Business Analysis Europe

Rachel Drinkwater
Senior Business Analyst
Coventry University

The Business Analysis Conference Europe 2018

Last month I had the opportunity to attend the much lauded Business Analysis Europe Conference in Westminster, London, courtesy of UCISA’s annual personal development bursary for those working in the education sector.
Following on from my post about convergence, this article briefly looks at the second of the themes which were prevalent throughout the Business Analysis Europe Conference 2018.

Creativity

Perhaps due to the paradigm shift towards convergence, we may now be working with a different, more creative type of stakeholders: marketers, brand specialists and brand designers and within the technical fields, UX designers and app developers. Perhaps because of a focus on our customers and their journeys and experiences with our systems or the trend towards story-telling, we have a need to be more visionary in our approach to our roles as BAs. Perhaps it is a mix of the above, but it certainly seemed that exploring creative and innovative ways of eliciting requirements, solutionising and design thinking were rife across the sessions.
This was particularly illustrated in the Gamestorming session led by The Home Office’s Amy Morrell and Business Analyst Hub’s Rohela Raouf, in which delegates created concepts for systems solutions to case study problems using Lego, Playdoh and assorted craft materials. The working groups then went on to create a pitch for a branded box which represented the final system as a physical product. Whilst this was quite an extreme use of creativity for identifying areas for improvement and eliciting requirements and one that may require caution before unleashing upon more traditional business stakeholders, it certainly encouraged different, innovative and creative ways of approaching the problem. It was also an excellent opening session to energise the conference delegates and break some of the metaphorical ice!
In addition to these creative approaches, creativity in leadership, in stakeholder management and employing innovative mind-sets to disrupt your organisation and industry were discussed at length. Certainly today’s big players such as Amazon, Google, Uber and Facebook, enjoy their success in part due to the creative approach and innovative mind-set that they have applied to the industry in which they want to operate and in doing so have identified ways to exploit and disrupt the existing industry and its market environment.

Coming Soon…

In addition to convergence and creativity, the following concepts arose time and again at Business Analysis Europe 2018, being discussed and explored in the majority of the sessions I attended:
  • Customer focus
  • Empathy
  • Continuous Learning
  • Catastrophizing.
I will be posting about each one of these at a high level, then looking to explore some of these areas in more detail in future articles.
This blog was originally published at: https://www.linkedin.com/pulse/business-analysis-conference-europe-2018-creativity-rachel-drinkwater/
Interested in finding out more about a UCISA bursary, then visit UCISA Bursary Scheme.

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