Putting a STAMP on your digital shadow

Sara Somerville

 

 

Sara Somerville
Information Solutions Manager
University of Glasgow

Day three of the AIIM conference

Erik Qualman delivered the keynote, Modern Leadership: The Five Habits to Success and Happiness, setting the scene by highlighting some new online services, and getting us thinking about what could be around the corner. He said we should accept that privacy is dead. You might think, “I’ll get off the grid,” but that’s the worst thing you can do – take control of your online presence instead. Your digital shadow is important, as that’s what people say about you. (A digital shadow is your digital footprint, or what you leave behind when you have interacted with the internet. This can be passively, where data is collected about you; or actively, where you share information about yourself by means of websites or social media.)

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Some interesting facts and trends relevant to online data collection include:

  • The startling statistic, provided by Erik, that 25% of children in the US who haven’t been born yet already have a digital stamp/footprint
  • Mobile voting – it’s coming
  • edX, founded by Harvard University and MIT in 2012, is a MOOC provider that publishes teaching materials and high-quality courses online for free
  • Spritz is a tool that varies the speed of text so you can teach yourself to speed read; you can incorporate it in to your e-reader
  • Oculus opens up possible uses for virtual reality – you can already get a $20 version from Google
  • Clicks to Bricks This term refers to a company’s integration of both online (clicks) and offline (bricks) presence and understanding the connections between its online presence and its face-to-face relationship with its customers
  • Wearable technology e.g. Fitbit .

STAMP – Five key elements

STAMP_Blog_4_Image_3Digital leaders are made, not born. Erik encouraged us to incorporate or take away one thing from the following that we thought we could use in our day-to-day. Think about these five elements, or STAMP:

Simple – Simplification? It’s hard to do in the digital age. We try to multi-task but this makes us less efficient – when we do that our IQ drops by 15 points, or the equivalent of not sleeping for 36 hours! An amusing example of simplification is a viral video from the Dollar Shave Club. They have a simple idea that is very well executed.

True – It’s important to have a ‘not for now’ list; leaders know where they want to go. What do you want your digital stamp to look like – for yourself, and for your company?

Act – Action and attitude trump everything.

  • We get into throughput traps – have we actually produced anything? Focus on the output.
  • Type into your phone the two things you want to achieve during the day, and try to achieve them (often you don’t get them done as you start fire-fighting and focusing on the immediate).
  • Silicon Valley has worked out that it’s ok to fail, but fail fast, fail forward, fail better (this is a key element of the Agile methodology).
  • Coolest cooler, the second most successful Kickstarter project ever, failed the first time to raise enough money. However, the second time around, they launched in the summer instead of the winter, and raised enough to fund their project.
  • It’s about being flawsome! When you make a mistake, how are you going to be flawsome? How are you going to deal with it? That is what sets you apart.

Map – You don’t use an old map to get to new destinations – pioneers will get pushback.

People – We thrive on people. Social media isn’t about technology, it’s about relationships and people. Pushback_Blog_4_Image_5

  • Try to spend five minutes getting interested in someone on social media, rather than trying to get them interested in you.
  • Post it forward e.g. list three people whom you admire and mention it; endorse people for skills on LinkedIn.
  • Network before you need your network e.g. don’t connect with someone on LinkedIn and then send them a message the next day asking them about a job opportunity.
  • Make sure you work on-line and off-line. Modern leaders do this – mix your virtual with your face-to-face – the tools should work for you, not the other way around.
  • Two things drive a great organisation – great people on the team and word of mouth.

Key takeaways:

  • The tools should work for you, not the other way around.
  • Produce a great digital STAMP – what will your grandchildren see? Will they see that you pursued your dream, or settled for something in between?

 

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